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Salerno
Podcast
With the project "Podcast Salerno" the Chamber of
Commerce in cooperation with the State Institute of Art
"Filiberto Menna," and Erchempert Cultural Association,
will offer tourists an instrument of exploitation territorial
agile and innovative, as well as user-friendly.
The project aims to discuss the world of tourism and new technologies
and to put technology at the service of tourists for a more
complete and more user-friendly presentation of destinations
and their attractions: the technological tool in the service
of tourism as an element of destination marketing.
Many investigations conducted in the various segments of the
tourism market have shown that the search for information about
possible destinations of travel is increasingly taking place
through the use of the Internet, which has now overtaken the
traditional word of mouth and the usual communication channels
(magazines, advertising campaigns, publications etc..).
To provide this information it was decided to resort to podcasting,
which is a system that allows you to automatically download
files (usually audio or video) podcast called, once acquired
by the network connected to it via a support (eg computer, phone),
can be enjoyed or on the support itself or on audio / video
players.
The first phase involves the construction of tour audio file
of individual monuments as well as urban areas or urban, benefit
from mobility in and through a simple mp3 player (an I-Pod,
a generic reader, a multimedia phone, a PDA, etc.). .
The creation of a sound system covering the entire field led
provincial is a new idea to fruition of the historic and artistic
heritage. Attention was focused, then, the need to find a common
thread to the original benefit, in an innovative way, the historical
evidence. What makes it very attractive project in the element
is provided by these two emotional elements:
Storyboard - a choice of routes and the mode is expressly permitted
to tourists, a personal and emotional use only. The path that
combines historical rigor to a highly suggestive themes, makes
use of a cultural experience unique that tourists will remember
with pleasure.
The guide, which embodies the genius loci of the monument, changes
for each route and is the emotional element of the path. We
have chosen therefore as a guide for Matthew silvatica the Garden
of Minerva; Sighelgaita for the Duomo, the goddess Hera-Paestum
for Poseidon, Jason, Hercules, Hera and the plungers to the
Archaeological Museum of Paestum and a Monaco for the Carthusian
Charterhouse Padula
Users will benefit from the opportunity to freely select the
desired path, moving independently at any time and space. The
idea is to create a tool that allows tourists to enjoy the charm
and the area offers many faces. The audio guide provides both
the opportunity to listen sequentially, with an accompaniment
during the entire journey is a personal listening on demand,
which allows visitors to interact actively with the service,
choosing only what they want to hear. |
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